Give Away items that reflect your company’s personality
We’ve all been to trade shows and walked away with bags full of handouts from stacks of printed material that we will probably never read to dozens of promotional products such as lanyards, stickers, decals and other stuff that ends up round filed or in drawers stuffed with other cheap promotional products. In short, small businesses (and a lot of big businesses) spend a decent amount of money to promote themselves without a prayer of accomplishing their goals: brand awareness and brand evangelism.
Plan Your Promotional Product Purchase
We all like “inexpensive.” But “inexpensive” is not interchangeable with “cheap.” Why would you spend any money purchasing 20,000 crummy pens, for example, that don’t work from the outset or, worse yet, leak all over someone’s pocket or purse? Does this experience really reflect your company’s image: cheap and broken (but, boy did we get a good deal on these).
Think about what your customers and target market use every day, products such as mugs, desktop items, solid writing instruments, 3m note pads and reusable tote bags. You don’t have to invest in Mont Blanc® pens, but pick an attractive, reliable pen as a solid alternative such as a Bic® Click Stick and purchase fewer of them. Don’t have time to search the universe for just the right product? Go with brands both you and your clientele recognize already. Why not get the extra mileage from effectively co-branding?
Perception Is Reality
Using pens as an example, stick to a writing instrument that writes smoothly (gel?), feels solid in the hand and looks good. In short, pens people would be upset about if they lost them. If budgets permit, one of the newest things on the market is a pen/stylus combo, a very cool, highly desirable and oft-used alternative.
You may not have a large budget, but you want the best quality your budget will allow. Knowing your budget limitations, the where, who and how you will be using the promotional products and the quantities you need will define the parameters of your search. Within almost every budget are a variety of applicable promotional products that will reflect the quality, reliability and stature of your company; stick around your client’s desk, car, pocket or purse for months; and even attract eyes when in use.
Ultimately, this is what you want to see and/or hear:
“Wow, that’s a very cool pen, where did you get it?”
“(Your COMPANY) gave it to me.”
“Nice! Maybe I should give them a call, they look like a company I’d like to do business with.”