Typically after the hype and buzz of a trade show ends, the excitement and energy that was found at the trade show typically vanishes. A few weeks ago, the PPAI Expo brought to life thousands of amazing and innovative products that can be tailored to your brand. Over the next six months, smaller-scale trade shows and networking events will be hosted to help follow up the PPAI expo. But what exactly do you do after the trade shows? You’ve gathered crucial leads and contacts and come up with fantastic ideas. How do you transition from the trade show floor and back to the office while maintaining that exciting feeling from the show?
Below are some incredible tips to help you maintain the excitement and buzz from the trade show when you return to the office.
1. Get Organizing!
Organizing the information collected while showcasing is crucial. Slowly begin to update your files, excel spreadsheets, and databases. The best tip in this category is to create a shared “trade show file” that can be passed along and updated by other members of the business.
2. Follow Up
It is crucial that before you head back to reading emails or making phone calls to follow up with all of the contacts you’ve received out at the trade show. A short email letting them know that you enjoyed connecting with them and continuing on with the conversation previously started is perfect. Let them know that you truly care about the connection made.
3. Get Presentation Copies
Be sure to follow up with the show management team to receive copies of keynotes and presentations given at the trade show seminars you’ve attended. This is a crucial supplement to the notes that you took during the presentation and can be a great and useful tool down the line.
4. Create a Report
Creating an informational report is a great tool because it allows members of the company who did not attend to get inside access as to how everything went. It also gives them a look at what needs improvements, what contacts were made, and how things need to look going into the future. This is also an incredible outlet to informing others of possible campaigns.
5. Talk to Your Clients
Don’t forget to apply what you’ve learned! Contact your current clients and inform them of all that you’ve learned and how your knowledge can apply to them. Whether you grab some coffee or chat over lunch, fill them in on some new and amazing ways to help grow their business.
6. Analyze the effectiveness of the Trade Show
One of the most important things to do after a trade show is to put together a cost-benefit analysis. How much did you spend on the trade show: registration, travel, booth equipment, sponsorship, promotional items, payroll, planning, meals, etc. and how much return on investment are you receiving: new leads, sales opportunities from those leads, valuable contacts. You want to end up with a positive balance sheet showing that trade show participation is a profitable investment instead of an expense.