When launching a new product, one of the best ways to promote awareness and interest is to hold a product launch event. Business networking can be useful for spreading the word of your new product, as can online blogs and review websites, but a product launch event is arguably the most effective method of grabbing the public’s attention and maintaining their interest in the long term.
It is said that new products can earn up to half of their entire profits during the early stages of their life cycle, so why not follow these tips and make sure your product receives the attention that it deserves?
The most important aspect of a planning a product launch is to ascertain the target audience. Are you looking to attract potential customers, influential figures in the local area, or editors and reviewers from trade publications and the media? It is impossible to effectively cater to all of these groups, so to make the best impression you should decide exactly who you will be catering to, and what you want to achieve with your event.
You should also choose a venue that resonates well with your product and business objectives. Products can often be launched at trades hows and conventions, both of which ensure that numerous representatives from the industry will be in attendance, at the expense of being competitive business environments. However, this can also be offset by using logoed products and promotional advertising, both of which will reinforce your brand identity and help your business to stand out from any competitors.
Whether you’re aiming to secure pre-sales or be reviewed in industry magazines, your product launch show cannot succeed without the right promotional campaign. You can spread awareness through social media platforms like Facebook and Twitter, as well as through other websites and local publications for a perfect product launch.
To capture interest at the product launch or trade show itself, you could even use promotional services from specialists like Wearable Imaging. A trade show is an ideal opportunity to spread your brand identity and capture the attention of visitors, and imprinted promotional products are one of the most effective tools for doing so. You could cover your table with a runner table cloth or throw displaying your logo, with a high quality backwall display giving details of your new product. A strong brand image will capture the attention of passers-by, after which you can take over with your sales pitch.
One of the biggest advantages of product launch is the long-term attention which they can potentially bring to your business and product. As well as reviews and write-ups, promotional merchandise can also be handed out to serve as a constant reminder of your new product. Discount promotional items are available to order from companies like Wearable Imaging, many of which are small and useful items that are likely to be kept for long periods of time.
Pens are a particular favorite for trade show giveaways, as they will display your company logos while being used in everyday life. Other promotional merchandise could include notepads, mugs or lanyards. Many of these items will be used on a daily basis, leaving a lasting impression of your brand and product.
If you’re currently planning a product launch, why not view the branded promotional products and trade show giveaways available to order here at Wearable Imaging?