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“Don’t be afraid to get creative and experiment with your marketing.”
~ Mike Volpe, Chief Marketing Officer, Hubspot
We have all been a part of that “event planning” meeting where nothing actually ever gets planned, right? You know the one…where everyone seems to have “Analysis Paralysis” and the event planning checklist goes unchecked. Or is it just us?
One thing we’ve learned about marketing is to JUMP! We can get so caught up in the numbers, the potential outcome, the effect, etc., that we never make a decision to go forward with any plan. Believe it or not, not taking any action is often worse than taking an action that might have less than stellar results.
Every campaign provides a learning experience, regardless of the level of success. We all want to hit it out of the park every time, but let’s be honest, no one bats 1000. So let your mind go. Think outside the box with creative branding. And? Wait for it…Don’t be afraid to re-use something that has been proven successful in the past. You don’t have to reinvent the wheel every time.
Capitalize on your experience. Use what you know. Use what we know! Whether it’s at a tradeshow or in a one-on-one meeting with a client. If you feel like your planning meetings are moving forward about as much as a merry-go-round, give us a call. Let us show you some fresh new ways of reaching your customers.
Let’s get creative!