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The Holidays represent a unique challenge to businesses big and small. What do we get our employees, clients and top referrers? Here are a few mistakes to avoid this year when you play Santa to the people who insure your business stays in business.
Cash is King:
Yes… and NO! While everyone appreciates cash and will thank you profusely when it’s received, the memory is very short lived. Recipients won’t even recall the amount a few months later. It’s typically spent on bills, the mortgage and other necessities. A thoughtful gift this time of year goes a lot farther in creating the positive memory and good will you want associated with your brand. Invaluable employees will subconsciously thank you every time they switch on the MP3 player you gave this year.
Candy Is Dandy:
How many boxes of a certain candy retailer did you receive last year from the businesses courting your business? If you’re like most, a lot. After the first box, we can’t remember who gave us what. The same goes for the gift baskets sold at the Big Box stores, pretty soon we’ve seen them all. Instead, focus on meaningful executive gifts that reflect your brand’s personality and will be there well after the last stale edible is tossed.
Branded Is Best:
Ideally, yes. However, there are times and certainly clients, that deserve a gift that isn’t marked up with your brand. The right executive gift at this time of year will be remembered nearly forever.
Everyone Gets the Same Gift:
It’s certainly easier and more convenient to order the same gift for everyone… “just give me a hundred of those.” However, like Santa’s naughty and nice list, you can create different lists, noting the level of the relationship, it’s value to you (both in potential and received) and even the sex of the recipient. Start an “A” list, “B” list and so forth, decide on your budget level for each and let Wearable Imaging assist you with the task of sourcing the ideal selection.
I Have Time:
No… you don’t. Even as you read this, the clock is ticking louder and louder. Inventories are low this year, it takes time to source, price, proof, produce and ship your gifts. We are quickly approaching the deadline for a lot of producers to efficiently and effectively deliver your gifts in time for you to distribute them. However, because Wearable Imaging has been doing this for over 20 years now, we can sometimes get things done others can’t. Call us now and let us make you the classiest Santa ever.
There are other pitfalls you will need to avoid, but these are the biggies that create more stress than you know. Remember last year when you didn’t call Wearable Imaging? We can help you avoid every last one!