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Creating a successful branding strategy is all about plans and putting them into action. When it comes to creating a great brand, having the proper strategies are key. For small businesses trying to put themselves out there, taking the right steps may be the deal breaker.
Here are ten tips to get your business’s branding going on the right track:
1. Words and Actions
One person might have the cure to cancer, but what good does it do if it is not shared with the world? Putting the business out there is more effective than saying it’s out there. Convince others why you are the best or why your product is better than the competition.
2. Simply Stated
KISS: Keep it simple, silly! The goal of the branding message is to show the benefits of your brand, so don’t lose peoples’ attention by making the message boring, confusing, or long. Get straight to the point. Don’t talk up the product or service with the benefits; let it speak for itself.
3. Create and Speak Your Own Language
It’s one thing to speak a message, and it’s another way to spread it efficiently. Work on your voice and the way you present yourself and your business. Make it your own! You do not even need to make it up, just get the point across in a manner unique to only yourself. Put your own spin on things so your possible clients can understand who you are and what you are saying.
4. Keep Consistent
Do your message justice with the work put into it. Keep messages simple and keep your voice and visuals consistent across most of your campaigns. Obviously it is natural to adjust, but inconsistencies in your delivery may cause confusion amongst customers.
5. Paint a Picture
Your visual branding message is equally as important as your written portion. People easily connect with visuals, so come up with a visual identity that makes you recognizable. These visuals should stir up positive connections among people and create curiosity with new ones. Use logos and colors that are connected to the real you! Promotional products should definitely be a part of the marketing strategy that you utilize such as pens, coffee mugs, t-shirts, sticky-note pads, and tote-bags.
6. Every Interaction is an Opportunity
Every conversation you have with a client is an incredible opportunity to reinstate your branding message such as a simple coffee mug with your logo on it that will stand out for years to come. Put the message and visuals into the tiniest parts of your conversation. Include things such as your social media pages, email signatures, and voicemails.
7. Do Not Be Afraid to Socialize
Social media such as Facebook, Pinterest, Twitter, Constant Contact, and many others are sure-fire ways to engage with clients. Even though it might be important to have consistency with your brand’s voice, don’t be too one-sided in the way you communicate with your social media fans. Allow the admins of your sites to lead discussions and add personal touches that your audience can relate and connect with.
8. Rewarding is Key
For those clients that you have secured, reward them for partnering with you! Do something that reminds them to come back. Anything from client gifts to loyalty discounts and giveaways such as promotional products are sure to get your clients hungry for more. Keep these as an occasional bonus as to not take away from the integrity of your brand.
9. Keep an Eye on Things Constantly
Keep a close watch on your customers and measure any changes as a result of the branding message being put out. Look at the sales, feedback, and surveys to see what might be working and what clearly is not.
10. Be Open to Change
If a part of your business branding is not working or is inconsistent, forget about it! The reason you watch your responses from customers is to use that information given. If you see that a specific branding idea is working, then by all means push forward with it. If not, then quit wasting time on it. Too much change can be confusing, but adapting to situations is completely normal.