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Did you know there are over 800,000 different promotional products that you can personalize? 800,000!!! So how can you know which of those 800,000 will be the absolute best fit for your target audience?
Here are a couple of factors to consider:
What is your event?
What you might choose for a golf tournament is entirely different than choosing a promotional product for a trade show. For instance, at a trade show you want something fun and flashy that will attract trade show attendees to your booth. The item you choose needs to be easy to carry and a touch of uniqueness never hurts either. Contrast this which choosing an item for a corporate or company event. In this case, you can choose something larger and of more value because you won’t need as many as if you are at a trade show.
What is your goal?
Are you trying to achieve name recognition? Or are you trying to build your brand? Maybe you just want something small for a trade show take away. Clearly understanding your goal will help us assist you in choosing the perfect item. Let’s take name recognition as an example. If you want to raise awareness and familiarity, you must choose a promotional item that allows space to imprint your name and logo as large as possible. Contrast this with choosing an incentive or award, where your goal might be choosing a sophisticated gift that your recipient will be honored to receive.
Check back soon for the other two factors you should consider when choosing promotional products. But before you go, please register on our home page to receive updates regarding free shipping and free samples.