Time after time, we have heard stories of companies purchasing tradeshow giveaways in quantity, not quality. There could be a slight flaw to this technique. Here is a list of questions you need to ask yourself before every promotional product purchase you make for your upcoming tradeshow event.
- What is the purpose of this show?
- What is your objective by attending?
- What do you hope to accomplish with the promotional products you select?
- Have you ever evaluated your return on investment (ROI) from your shows?
- How many people will be attending?
- Are they all your buyers or clients?
- What is your budget?
More often than not, most likely everyone attending the tradeshow will be in your target market. In fact, it is said that on average, only 12% of tradeshow attendees would be your given target market. That means if 1,000 people attend the tradeshow, only 120 would be your potential clients.
What Does This Mean For You?
Instead of buying promotional products for 1,000 people, why not buy a promotional product for 120 people that will make more of a statement in the minds of the consumers.
Here’s an example. Say your company sells baseball bats at a sporting goods convention. By tradeshow statistics, only 12% of the attendees will be interested in baseball. So instead of spending 100% of your budget on meaningless pens with your company logo printed on them, use your more budget wisely. Hand out Double Bubble gum to all the passer-byers and hold a special promotional product below the table for those that stick around to learn more about your company.
That way, instead of your real, potential customers walking away with a pen from you, they’re walking away with something cool that interests them like a printed baseball or wrist band.
We’re not telling you this to scare you away from purchasing lower end promotional products. If used correctly, promotional products are one of the most creative ways of attracting potential clients.
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