If used properly, promotional products can be one of the most effective ways to market yourself and your business. While it may seem simple enough to order a handful of t-shirts imprinted with your logo, a more thought out approach is needed to realize a measurable return on investment.
So, how do you go about using promotional products effectively?
Think Outside the Box
One of the best strategies is to think outside the box. Thinking of creative ways to use existing promotional items can be a great way to spice up your marketing efforts. Just because t-shirts and pens are common giveaways, does not mean that your t-shirts or pens have to be common. Attaching a tag with a discount code to your promotional giveaways can be a great way to ensure that your t-shirt, pen or mug won’t see the bottom of the trash bin for quite some time. A discount code also has the added benefit of being able to directly track the effectiveness of your promotional material.
Add Some Flair to Your Giveaways
Another fantastic option is to create interactive giveaways. Instead of simply handing out your goodies randomly at tradeshows, interactive handouts will make people excited to visit your booth. A great way to incentivize your marketing efforts is to create a scavenger hunt. Not only are scavenger hunts fun, easy and light-hearted, they are a great way to engage with potential customers. Free merchandise, discounts and swag are all great prizes to give the winners of your game.
Offer Limited Edition Products
Creating limited edition versions of your company’s promotional products can be the perfect way to congratulate your best customers. Sending custom, limited edition shirts to your best clients is a great way to thank them for their business and to make them feel a special connection to your company. A wine set is a great example of a product that can be used to send to your best clients.
Whether you are handing out coffee mugs or business cards, a clear and defined strategy will help you maximize your marketing efforts. It is important to remember the reasoning behind each promotional giveaway and track your results. Without a sound plan, you are liable to waste precious time and money.
Have a Strategy
When developing a strategy for your promotional products, keep your target audience in mind. Losing sight of your target market can be a costly and wasteful mistake. Think about what events your company will be attending in the future. Events like golf tournaments, awards ceremonies and fundraising events are often overlooked and can be perfect opportunities to provide value to potential customers. A beverage caddy, for example, is a perfect item to hand out at a golf tournament. Similarly, a tote bag is an often overlooked, but ideal item to hand out during awards ceremonies or fundraising events.
Promotional products are one of the most powerful tools you can use when trying to expand the reach of your brand. Even handing out something as simple as a pen/highlighter combo can do wonders for brand awareness when used in the right context.
Remember to be creative, thoughtful and fun when using promotional products. Once you find the right mix, you will be truly surprised at the results. Need creative and unique ideas for your business? Contact Wearable Imaging today!