Are promotional products an effective way to increase brand awareness? Do consumers even like them? Do they help drive sales? These are all reasonable questions! You do not want to spend thousands of dollars on pens, mugs or t-shirts if they’re not an effective way to promote your business. You want to be reassured that promotional products are a reasonable investment. That’s why we’ve crammed today’s blog post full of facts and figures from leading associations and research agencies to help you make a decision…
Promotional products are “one of the most effective media available”
The Promotional Products Association International (PPAI) states that promotional products are “one of the most effective media available to advertisers” and here’s why –
Because promotional products are tangible, useful and highly targeted to the audience they reach, 58 percent of consumers retain them for one to more than four years, and 88 percent recall the advertiser/message, delivering the highest rate of reach, recall and return on investment in the advertising industry.
Research by the British Promotional Merchandise Association’s (BPMA) shows promotional products motivate over twice as many recipients to take action than other medium, including print, web, direct mail and TV advertising. In addition, promotional products invoke loyalty in over three times as many recipients as all the other mediums COMBINED!
The evidence shows that promotional products are certainly an effective advertising medium.
But some products will be more effective than others, right?
Correct. A survey from the BPMA conducted a research study and found that USB drives reigned king. The small, branded USB flash drives were the most popular with people who’d been given promotional products for free within the last twelve months.
But do consumers like receiving promotional products?
According to a survey conducted by the PPAI, consumers do like receiving promotional products. 83% or American consumers surveyed stated that they liked receiving promotional products with an advertising message. 48% of respondents even said they’d like to receive promotional products more often.
According to the BPMA data, free promotional products make almost six times as many recipients feel appreciated, when compared to the mediums of Print, Web, Direct Mail and TV advertising.
But will people remember the brand/advertising message?
BPMA’s research also shows the impact of free promotional products is great – 94% of respondents in the research student said they do not forget the advertiser or the product advertised.
The PPAI’s research also backs this up. When quizzed about promotional products received over the last twelve months, 76% of respondents could recall the specific product, the advertiser and the advertising message.
- Consumers like to receive promotional products (especially USB flash drives)
- Promotional products make consumers feel appreciated.
- Consumers are more likely to take action when compared to TV, print and other types of media
- Consumers can still recall the advertiser and advertising message after twelve months
After 23 years in business, we often get asked which promotional products are the most successful. We’ve created a blog post to answer that very question! Read it here.