Promotional products can be highly effective for spreading a message, whether that’s to garner political support or to tell people about your new service (that’s why Donald Trump has spent nearly half a million dollars on promotional merchandise). We want to give YOU some brand boosting tips for using promotional products too. So let’s begin!
1) Be a unicorn
In a field full of horses, choose to be a unicorn. In other words, embrace your brand’s unique qualities and do not be afraid to do things a little differently. It’ll help your brand’s promotional products stand out amongst the rest. Think about what makes your company different and use your promotional products to communicate that message to potential customers. Don’t be afraid try new and daring ideas.
2) Invest in everyday, useful items
Consider using promotional products that are functional and useful, like bags and clothing. These types of products get used every single day and act like a free billboard for your brand. For example, if your business is related to sports, giving away free gym bags is a clever idea.
3) Communicate clearly
Like we mentioned, Donald Trump’s “Make America Great Again” hats have soared to iconic status because the slogan clearly and concisely boils down the real estate mogul’s political standpoint in one simple sentence. The slogan invokes emotion, draws on a shared feeling of national pride and gives the public something to get behind. Is this something your brand can learn from? How does your company make the world better? How is your service innovative? How does your product improve customers’ lives? Let your promotional merchandise communicate this to potential customers to boost your brand.
4) Quality = longevity
Do not invest in poor quality items made cheaply, quickly and without care. Any merchandise that is sub par is a poor reflection of your brand. Always invest in high quality, reusable items that stand the test of time.
5) Do your research
As you’re reading our blog, we can assume you are serious about boosting your brand awareness with promotional products. We applaud you for learning how to do this effectively. Take your research one step further by using survey results to inform your purchasing decisions.
For example, a 2014 survey by the British Promotional Merchandise Association shows that USB drives are most popular with people who had received a promotional product for free within the last year (21% of respondents said they were most useful). Interestingly, while only 8% of respondents said they found promotional mugs most useful, 87% did say they kept the mug for over a year, and 30% even said they kept the mugs for up to four years.
(Unicorn credit: Freevector via Vecteezy)