A couple of weeks ago we posted an article about retaining your existing client base. A big part in retaining customers is making a lasting impression on each and every person that enters your store or clicks on your website.
In order to do this, you have to make the extra effort to “win them over”. Winning them over doesn’t necessarily mean giving them the lowest price. It literally means making an extra effort to satisfy them. This could mean numerous things: exemplary customer service, solving an issue efficiently, genuinely caring for your customer and proving it to them, thanking them for their business, or something as simple as helping them carry their purchases to their vehicles with a smile or sending them a free sample of a promo item they might be interested in.
Here are 4 tips we found useful from Business Insider magazine on making a lasting impression on your customers:
- Take An Interest In Your Customer’s Interests:
We’ve all been in the shoes as an unsatisfied customer. We can all tell when an employee is being genuine with us. That’s why it is crucial to actually listen to your customers. Here what they want and what they are looking for, and then make a genuine effort to supply it.
- Learn Names:
Whether you’re the owner of a large corporation or a local small town business owner, learning the names and taking the time to get to know your customers (especially the repeat customers) is always a good idea. Nothing makes a greater impact than greeting a customer who isn’t expecting you to even recall meeting them by their name with confidence. It makes the customer feel important to your business and gives a personal touch to any size company.
- Discuss What They Value In A Product:
In order to effectively please your customer with your service, you need to understand what they desire. Sometimes they won’t know exactly what they are looking for and it’s then when you, as an employee, need to be able to dig their wants out of them. Knowing the right questions to ask will be something that will come in time. Learn their values before telling them what you think they are looking for; this will go a long way in speeding up the transactional process as well.
- Leave Customers Happier Than When You First Met them:
This is similar to the “Golden Rule” we learned as a child “treat others the way you want to be treated”; it’s the “Golden Rule” of Customer Service. Never leave a customer angrier, more confused, or more disappointed than when you approached them. Do everything in your power to make sure that you have a positive interaction every time you speak with a customer.
Go out and make a lasting impression on a customer and you will make a difference!
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