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The great thing about receiving gifts is that it allows us to really see how much we really mean to that person. Any gift that we give is kind and generous, but when it is personalized, the meaning of the gift has a much bigger impact on the client. The personalized gift is going to stay with the client longer because it has more meaning to them personally. The longer they keep it, the more they are going to think of you and your business. Having a gift front and center where it is always seen is certainly going to boost the image of your business because of the love and effort put into the gift.
One might ask, “How can I personalize a gift?” Thankfully, there are dozens of ways one can personalize. Simply putting a name or initials on the gift is enough to leave quite an impression. You can also personalize something by choosing the client’s favorite food or candy, dessert, flower, or whatever else you think that they may like inside of a jar with their branding. Maybe it is relating to the client’s favorite hobby or sport. Personalized golf gloves or promotional sports equipment are excellent ideas. To really catch the eye of a business owner, add their logo (instead of your company’s) to the gift.
When a client receives a gift that has been personalized with their logo or catch phrase, it will increase the effectiveness of the gift. The ultimate goal is to have the gift kept as long as possible and for it to be spoken about on a regular basis. The client may snap an image of the gift and Tweet, Facebook, or Pin it on their feeds, which in turn increase the image of your business. Simply taking the time to customize a gift for a client will make a huge impact on your business. It becomes more than just a gift; it’s something very personal to your client. As stated previously, the longer the receiver keeps the promotional gift, the longer they will be reminded of you and the amazing effort you put in to the gift selection and that may jut make their day!