With the presidential election finally coming to a close, we know who the true winner is: Promotional Products!
How Promo Products Won the Election
Did you know that President-Elect Donald Trump spent more money on promo products than any of his opponents in both the primary and general elections? His brilliant promotional product strategy played a huge part in his presidential win.
At the very beginning of Trump’s campaign, he introduced his now-famous slogan, “Make America Great Again” imprinted on the classic, red hats. Pretty soon the simple hat exploded into a vast movement. All across the country, signs and t-shirts were popping up with Trump’s message.
Unlike his competitors, Trump actually wore his branded hat frequently on the campaign trail. While other candidates also made hats and t-shirts, they were never seen wearing their branded merchandise. On the other hand, Trump wore his hats so consistently that whenever we thought of Trump, the image of the classic red hat and his famous tagline came to mind.
His slogan in and of itself was another brilliant marketing choice. “Make America Great Again” spoke to ages young and old. The slogan distracted from the divisive policies and instead, unified the Americans into a single voice. This is the power of building your brand, complete with a logo and a compelling tagline.
When it comes to promotional products, the sky is the limit. How can branded items help you reach your goals? Wearable Imaging would love to help you come up with creative strategies to get your business noticed!
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Wearable Imaging specializes in designing creative strategies to get your business noticed, and finding just the right promotional product or corporate gift to fit your vision and stay within budget.
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