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We say, “thank you,” hundreds of times a day. But how do you show your appreciation to clients, vendors and employees who are the engine of your business?
Is This How Your Gifting Process Goes?
Typically it goes like this: Some time after Thanksgiving and before Christmas you begin to think about Holiday appreciation gifts. Around the first week in December, you start to panic and throw your assistant, your wife and even yourself into the madness of the Malls and big box stores, hoping to find anything in your price range (from gifts under $5 to gifts costing 10 times that amount).
You settle for a nice looking gift basket, box of chocolates or bottle/case of liquor. Delivering the gifts, you see the exact same basket, box of chocolates and/or liquor bottle sitting in a pile in the recipient’s office. You’ve lost about 70% of the impact and considerably more in credibility. And, for all the goodwill this was supposed to generate, you get lost in the crowd and quickly forgotten as soon as the gift basket, box of chocolates and/or bottle are consumed.
Create Impact With Your Holiday Gifts
Let’s now consider the alternative and a virtually painless approach to this same challenge: creating not only momentary good will but a lasting impression that may extend for months and even years.
Letting the expert do the heavy lifting… but it starts with you. Providing them with some vital information:
•The number of items you need (you may have several gifting levels, one set of clients that receive this level of gift, and another that gets this level).
•Your price points (how much do you want to spend? and even a few of your own suggestions).
•Your deadline (when do you need your products in hand).
•An EPS or vector file of your logo or other artwork.
The expert will do all this for you! Research, prepare a proposal, confirm sufficient inventories and collect your logo.
A Brief Example:
Client A, a professional services firm, sells to doctors and other health facilities. He had two gifting levels: $5-$10 and $20 plus. We also discover
that higher end clients were driving four times the amount of business than the lower end.
We sourced a leather cell phone holder and photo frame at the lower end (less than $7), like the cell phone holder example above), something with:
•“Sticky,” a gift most will keep on their desks indefinitely,
•High perceived value (it costs way less than you pay)
•Thousands, if not significantly more, impressions every month
•Differentiation, the gift was guaranteed to be unique.
On the high end, we selected a beautiful leather-like journal with a very nice stylus pen. Accomplishing all the above bullets with just a tad more impact.
Wearable Imaging did all the work and the client had the privilege of being the stress-free Santa he wanted to be.
A Few Gift Giving Hints
Here are a few tips for Holiday Gift giving:
•Establish a budget
•Begin early, September is ideal
•Be creative, think of things outside the box
•Pick an item that’s indispensably useful, it will “stick” around for years
•If you’re set on edibles, include another small gift that will be there long after the edibles are gone
•Focus on gifts with a very high perceived value: wearable’s, electronics, techno gadgets and kitchen/bath/office tools and utensils
•And don’t forget your vendors and employees! They’re integral parts of your team.
Now, when somebody says, “Are you ready for the Holidays?” You can say, “Yep, I did all my shopping with the experts!