If you are like us, your least favorite part about web advertising is the analytical part because it can be the most confusing.However, no matter how time consuming it can be, it’s the most important part nonetheless. Fortunately, Google has made it fairly easy to do analytical research. We know it can be overwhelming, but imagine figuring out this information without Google! Practically impossible . . .
Check out our top five favorite Google analytical tools that are 100% FREE:
- Google AdSense
This tool is great for websites that were created for linking purposes with no real intentions of ever developing it. If it’s gaining any sort of traffic at all, might as well earn a bit of income off of it using Google AdSense.
- Google Ad Words
If you’re not receiving the kind of organic reach that you were hoping for, you may want to consider a paid search campaign using Google AdWords. By paying for the right keywords to be directed to your site, you can earn a considerable amount of legitimate traffic to your site. We’ve found that this tool at least yields the amount of profit that you paid for, if not a lot more! Give it a shot!
- Google AdWords Keyword Tool
Adwords Keyword Tool is great at finding you the perfect SEO keywords for your site. It has a function that can approximate the amount of traffic your site will derive through certain keywords. Even though the predictor isn’t always spot on, it’s generally close and an excellent, easy-to-use tool that you will appreciate.
- Google Analytics
This tool is by far our favorite that is available and is practically a marketer’s dream tool. It’s a powerful resource that can give you insight on things (but not limited to) like your company’s customer’s demographics, social engagement, mobile usage, traffic sources, and top visitor-getting content. In addition to all of this, you’re able to see what leads to the most communication and conversation between you and your customers. If there is one tool you want to learn and master for your company’s benefit, it would be this one.
- Google Alerts
Although this tool isn’t used so much for analytics, it is still a very informative tool that alerts you of where your company is being searched from in addition to where your competition is being searched. It is information that can be used to improve your reach if used effectively.
These are just a few of the many tools offered to you for free. If you haven’t checked these out, it’s definitely worth getting yourself acquainted with a few of these s.
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