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With over 700,000 different kinds of promotional products a logo can be placed on, how do we know which one is best? Here are four great questions to ask that will help in choosing which promotional product will best suit your need.
1. What’s type of Event is this?
The first factor in what item you choose is where you choose to give out the promotional product. If you’re headed to a trade show or a convention, you want to go with an item that’s fun, flashy, and will attract attendees. You don’t want something too bulky so that they can carry it around the trade show floor at ease. If the event is a corporate or company event, you can choose a larger and more expensive item because you will not be handing out as many as at a trade show. Trade show products generally should be under a dollar each in order to hand out higher quantities.
2. What is My Goal?
First, identify what the goal is. Is it to raise awareness? Is it meant for trade-show giveaways? What about building up your brand? Is it meant to be presented as an incentive award? Think hard on the goal and what you’d like to accomplish, and then choose an item that will help you achieve that goal. Let’s take brand awareness as an example. If we want name awareness, we must choose a promotional item that allows a large imprint area to display your logo as large as possible. If it’s an incentive award, the goal is to give a sophisticated gift that the recipient will use and feel honored to receive.
3. What is the Season?
Having a promotional item that can be put to use immediately is key. It needs to spread your brand wherever the product goes! If it’s the summertime, choose a product like a jump rope, workout set, beach ball, or temporary tattoo. If it’s the holidays, a candy-filled jar or imprinted candy canes are a sure fire way to get the brand out there while spreading holiday cheer.
4. Who is the Audience?
The goal is to put yourself in the audience’s shoes and think like they would. What promotional products are the people really going to use? The customer needs to say “I can really put this to use” and not “maybe I will bring this around on occasion”. If it’s the computer world you are dealing with, choose a USB cable or flash drive with their logo imprinted. If it’s a golf tournament, choose caps, golf bags, balls, hats, or other non-golf related items to promote.
If you would like more information and helpful tips on choosing the right promotional product for your business, visit us at wearableimaging.com for great ideas! When choosing the right promotional products, be sure to consult an expert in the field, such as Wearable Imaging. We will get you noticed! On budget, on time, on point!