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In my last blog I talked about the gorgeous Southern California weather, and how when it gets warm I want to be on the golf course. I also talked about how some people start dreaming of the beach. Then I started thinking about surfing. (Stick with me; sometimes the path of my mind takes a few twists and turns.)
I’ve learned that when you surf, it is important to keep your eyes on the beach. New surfers tend to look down at their feet, and almost immediately lose their balance. Turns out that where you look is where you’ll go!
And because I’m me, I will connect this all back to golf! It’s so important that you keep your business in the line of site of the golfers at a tournament, or even attendees at a tradeshow. Doing this will create and maintain brand recognition, and help your business grow! (Where they look is where they will go…) Isn’t that what we all want? There is so much more to golf than the elusive hole in one. There is so much more to a tradeshow than someone just passing by your booth and grabbing a promotional pen with your logo on it or a free promotional silicon iPhone speaker. Both can effectively be used as marketing tools to reach even the most hard to reach customers AND potential customers.
Let’s be honest, who doesn’t like items for free?! But you have to be very deliberate in your choices if you want to differentiate yourself. Your giveaways must be thoughtful and appropriate. You want to make sure you provide promotional items that your customers and employees with use and appreciate.
This is our specialty! Call Wearable Imaging today and let us help you keep your eyes on the prize and how we can better brand your business. Your company is the winner in the end!