As we enter October, several holidays are on the horizon: Halloween, Thanksgiving, Christmas and New Year. If you’re planning to order promotional products to hand out as gifts to employees and clients over the holiday season, you need to start thinking ahead now.
SOURCE: KABOOM PICS
Don’t leave it to the last minute and hastily order the first thing you find online. Instead, impress your staff and clients with a well thought out gift. Today’s blog post gives you five handy planning tips to help you get started.
Tip 1) Start by creating a gift planner
Open up Excel and create a simple spreadsheet planner for keeping track of upcoming events, holidays and occasions where you usually send out promotional products and gifts to your clients and employees. After listing all appropriate holidays/events/occasions in the first column, create a second column to list gift ideas.
Here are some ideas to get you started:
General gift ideas perfect for the fall/winter season:
Thanksgiving, Christmas & New Year
- 2016 Calendars
- New Year Accessories (novelty hats, glasses, etc all with “happy 2016”)
Create a third column and record any quirky slogans, creative ideas or general notes related to your product selection and your particular area of business. This will help you keep your creative thoughts organized.
Next, create a fourth column in your spreadsheet. This is for you to make notes on where you’re up to with the planning/ordering process – do you need to still decide on the final product? Perhaps you’re waiting on a copy of the logo from the graphic design team? Perhaps you’ve placed the order and you’re waiting for confirmation of dispatch? The notes column will help you keep organized and tell you the information you need at a glance.
Tip 2) Survey your employees
It’ll soon be time to order yet another Christmas gift for your employees. I know, it only feels like five minutes have passed since you ordered the last batch! Are you running out of ideas? Not sure if your choices will be appreciated by the workforce? Here’s the solution: survey your staff!
List your top five ideas and let them vote. You can do this easily with SurveyMonkey.com and similar polling websites.
An alternative idea is to offer your employees a price limit and ask them to drop ideas into a suggestion box – then dig through the responses to find out which items are most requested.
Tip 3) Ask your employees for client feedback
If you want to ensure a home run with your client gifts this year, ask your employees to think back in time – are there any particular gifts that your clients loved? Did one gift receive more compliments than another? Try and gather feedback from your employees and tailor future decisions based on their comments.
Tip 4) Find out what your competitors gave last year
Tis the season to partake in a little one-upmanship with your competitors! Don your best deerstalker hat and dig out that magnifying glass – it’s time to play sleuth. Try and find out which gifts others in the industry have sent clients in the past. Can you better their ideas? Can you be more creative? Does your budget stretch to something bigger and better?
Tip 5) Plan ahead to create something creative & unique
If you’re organized, it gives you time to plan ahead, which means you’ll be able to gift your clients and employees with something unique and creative that leaves a lasting impression for the year ahead.