Recently it emerged that Republican candidate Donald Trump highly values promotional products as part of his presidential campaign strategy!
According to the Wall Street Journal (who analysed the Federal Election Commission filings), Trump has invested just shy of $680,000 on promotional products to date, including hats, bumper stickers and shirts featuring his “Make America Great Again” slogan.
The real estate magnate has spent more on promotional products than anything else during his campaigning, besides air travel. According to Reuters news agency, this is atypical for presidential campaigns. Candidates usually spend the most money on payroll, mailings and consultants. The Wall Street Journal also adds that Trump has spent more on promotional products than some GOP candidates have spent on their entire campaigns.
So, why is Trump spending so much money on promotional hats, bumper stickers and t-shirts?
Quite simply, because it works. Trump throws the “Make America Great Again” hats, bumper stickers and t-shirts to supporters at campaign events, who turn out in droves to grab the free merchandise.
The promotional gear simply and concisely communicates Trump’s vision, to “Make America Great Again”, a slogan that his supporters can get behind.
Trump’s promotional hats have become iconic over the last few months, they’ve even had their own segment on The Late Show with Stephen Colbert back in September (see below). Colbert called the hats “a star in [their] own right“. During the tongue-in-cheek segment, Colbert strongly advised all presidential candidates to “explain their campaign on headgear” if they ever want any hope of catching up to Donald Trump in the polls.
Harnessing the power of promotional merchandise:
Whether you agree or disagree with Trump’s politics, you cannot deny the power of his slogan hat. It doesn’t matter if you’re running for President or simply need to promote your company’s marketing message, Trump proves that investing in promotional merchandise has merit. Like Donald Trump, you should opt for a clear slogan that can be understood instantaneously, or a message that the public can get behind.
If you require promotional merchandise for your business (whether that’s hats, keychains, t-shirts or something else) contact us today. Our team can design a creative strategy to get your business noticed. We cannot promise your promotional products will end up with their own segment on The Late Show, but we can promise unbeatable customer service, high quality products and competitive pricing. Visit our website to view our products and place your order.