Social Media! The new and most cost effective forum for reaching our targeted audience.
A good social media strategy needs more than a few posts each month and little interaction with our followers and friends. You need to nurture relationships on social media.
First you create a buzz among your audience, keeping them engaged and interactive. Ask them questions and respond to their comments.
“Act Human Online!” What you say to someone in person is how you respond online. Be a source that people are comfortable reaching out to. Not every post should be intended to sell your product or service.
If selling is your only objective, a social media strategy will not help you. People become engaged and connected by reading personal stories and experiences. Most people that buy your product or service are buying into who you are first.
You’ll find that if all you are doing is trying to sell, you will lose the interest of your audience and in turn lose touch with your customers.
Keep this in mind, post content that drives Communication & Interaction.
If you don’t have a social media strategy or don’t know where to begin, check out a company or two that you admire. Research their tactics, habits and special touches. Visit their social media pages and collect what inspires you so that you can inspire your audience.
Here are our TOP 10 QUICK TIPS to remember when creating and operating a business-based social media account:
- Analyze past content to IMPROVE future posts
- Always INCORPORATE links with visual content
- DO NOT post the exact same content on all platforms
- Plan out your schedules at least TWO WEEKS in advance
- Post consistently at least TWICE a day
- Use HASH TAGS strategically
- Develop Blog Posts from your HIGH ENGAGEMENT POSTS
- MANAGE YOUR TIME EFFECTIVELY
- FOCUS on ONE or TWO social media channels
- Use ANALYTICS
Keep your page thought provoking, relaxed, but structured. And ALWAYS, ALWAYS, ALWAYS,
remember to ACT HUMAN ONLINE!
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