Interacting with potential clients at a trade show can be difficult for businesses who do not attend or showcase on a regular basis. However, statistics show that these types of professionals are the ones attendees enjoy speaking with the most. Executives and experts who spend most of their time inside the office than on the floor of a trade show have a stronger ability to learn the skills needed to succeed while exhibiting a trade show booth. Nonetheless, they need to be informed on the strategies of trade show selling in order for success. Confidence is one the biggest keys to success at the event. In order to achieve the goals at a trade show, one must choose the proper trade show for their target market. This is determined by the goals, resources, and other various criteria of the company. If you attend a trade show that is closely related to your product or service, your staff will be more confident while out on the floor.
Top Three Tips to help build team confidence while out on the trade show floor:
1. Investing in Each and Every Attendee
In order to exhibit at a trade show, participants need to be prepared to invest time, energy, money, and hard work. To receive the greatest possible outcome, each member of your team needs to be alert and quick to respond to any and every need while explaining your value to them. A trade show is one of the safest places to share your services, so having confidence should come naturally. The attendees of the trade show expect your company to exhibit its best work in order to maximize their return. The likelihood of encouragement is far more likely than discouragement.
2. Be Confident in the Interest of the Attendee
Most people attending trade shows are employees or members of a larger organization. These employees are invested in the companies they work for and very interested in the technology, service, or specific industry that your company is involved in. With this in mind, each employee working your exhibit can feel confident that their knowledge is sought after and respected. This knowledge adds great value to any conversations made on the floor. Anyone who visits the exhibit will be thrilled with what expertise your team can share with them.
3. Selecting the Right Staff is Key
Just as you have spent time and energy into choosing the correct events to attend to, you must spend energy choosing the perfect “dream team” to help exhibit your booth. Choose the experts in your company that know the most about the business and/or the product or service being offered at the trade show. If you are a small business who does not have many employees, hiring a trade show expert might be a wise decision. Encourage confidence in each employee by informing them that they have been carefully selected to partake in the trade show activities. Let them know they are a key component in making the trade show a success for your company.
As you can see, confidence in both the employees and the business is crucial for a successful trade show. Confidence is also a great starting point to help those employees who have yet to attend a trade show feel confident in their abilities and services. Share with your team these key points so you will reap all the benefits of a successful trade show!