Groupthink, a term coined by social psychologist Irving Janis (1972), occurs when a group makes faulty decisions because group pressures lead to a deterioration of “mental efficiency, reality testing, and moral judgment” (click here for more information).
Groups affected by groupthink ignore alternatives and tend to take irrational actions that dehumanize other groups. A group is especially vulnerable to groupthink when its members are similar in background, when the group is insulated from outside opinions, and when there are no clear rules for decision making.
So what effect does this have in the business world?
Companies that strive for cognitive diversity have tremendous advantages over companies who still have closed-minded leadership, like the ones with mindsets that women are too emotional to lead (believe it or not, those kinds of mindsets still exist).
It is a new world, and innovative business is bringing out the best in people. Companies can no longer afford to disrespect a potential employee using judgmental stereotypes. To avoid groupthink, companies are now aiming for diversification. It allows the group from every angle to have a say in the task at hand. This creates a larger target market for the company and, normally, a greater revenue return. One dimensional companies that only see their business from one similar group perspective are taking the easy way out and it will hurt them in the long run. Companies need challenges, discussion, and problem-solving skills in order to grow.
There is a trend to diversify business in America. The trend benefits the company as well as the consumers as it brings out the creativity needed to progress this country onto bigger and better ideas.
Wearable Imaging would love to hear your opinion and what efforts your company is making to avoid groupthink. In our company, we strive to understand that diversity and constant change is important in business. It helps us understand your business needs especially when it pertains to our area of expertise Promotional Products. We can support one another and at the same time help each other learn!