Promotional products are an excellent method of advertising your product or business, rewarding customers, and creating a lasting impression at trade shows and business networking events. They are an excellent marketing tool to businesses of all sizes, from local start-ups to global corporations. The rise of mobile devices and social networking has drastically changed the face of marketing over the past decade, and yet despite these technological advances, promotional products remain one of the most popular choices for marketers and business owners alike.
So, what’s so good about promotional merchandise, and what can it do for your business?
Promotional products cost less than other forms of advertising
A promotional product which bears your logo while serving a purpose – whether it is a t-shirt, a pen or anything in between – is as efficient a method of advertising your business as any other. Promotional products can be purchased at the fraction of the cost of other advertising solutions like radio and television. Direct mail, flyers and door drops can all be inexpensive ways of advertising your business, but they do not offer the appeal or high number of guaranteed impressions that logoed products and promotional merchandise do, just by being worn or used in everyday life.
Promotional merchandise can make your business more popular
The fact of the matter is that everyone likes a free gift. Whether in the form of trade show giveaways, employee awards or promotional merchandise being handed out on the street, free gifts are rarely declined. If the gift is a logoed product, the recipient will become more accustomed to your business the more they use the promotional product. This can increase the likelihood of repeated customers, or at least bring your brand to the forefront of a potential customer’s attention.
Promotional products last for a long time
Free clothing, electronics and plastic promotional products will serve as mobile advertisements for your business over an extended period of time. Not only will this guarantee brand awareness from the recipient of the promotional product, but it will also attract the attention of others when the branded pen, t-shirt or lanyard is worn or used. Whereas a majority of print-based and digital advertising solutions are very time sensitive, tangible promotional merchandise with an everyday use can boost awareness of your business for years at a time.
There are hundreds of promotional products to choose from
Specialist promotional service businesses like Wearable Imaging offer a wide variety of gifts and custom promotional products, all of which can be personalized with your company logo. Pens, mugs and t-shirts are some of the most common choices, but a number of other promotional products are also available, many of which may be relevant to your products or services. You may also find promotional merchandise that resonates with your business ethics, local events or an upcoming holiday.
Has your business take advantage of the inexpensive and effective advertising available through promotional products? Why not visit the Wearable Imaging website to browse the full selection today?