The Best Marketing Campaigns of All Time
A successful marketing campaign that shows off your brand and grabs the attention of your target audience can greatly boost profits, showcase your message and help you reach a wider customer base. Inventive and creative campaigns can have an even larger impact in the digital world, with the possibility of your advertisement going viral. Your business can also reach larger audiences by including campaign posters and videos online and using other digital marketing practices, such as blogging and social media, to further enhance them.
- Just Do It
Sporting brand Nike perfectly demonstrates how a simple marketing slogan which encapsulates a company’s mission and message can live on for decades. Since its founding in 1988, the “Just Do It” campaign has been incentivizing the public to get off the couch and exercise. This world-famous slogan has certainly stood the test of time, and is rightly known as one of the best marketing campaigns in advertising history.
- Standing Out From the Competition
An advertising campaign that runs uninterrupted for over 25 years can definitely be classified as a success. A perfect example of this phenomenon would be the Absolut vodka bottle campaign, which consisted of over 1,500 separate advertisements. This remarkable campaign demonstrated that with a little bit of creative thinking, you can make your product stand out and capture your customers’ attention in even the most competitive market places.
- Honest Advertising
When Volkswagen first introduced the “Beetle Bug” to the American public, they knew their car would have trouble competing with the larger cars which were popular in America at the time. Rather than try to compare the bug to the bigger cars which were taking over the American auto-industry, Volkswagen used the Beetle’s small size to its advantage. Their famous campaign slogan, “think small,” caused Americans to rethink their large, gas-guzzling cars and consider the advantages of driving a smaller vehicle. The ad was very successful and led to a boom in sales.
- A Lesson in Viral Advertisements
Old’s Spice’s famous video campaign featuring the slogan “the man your man could smell like,” is a great example of how a viral ad can bring great success to your business. This short commercial was viewed by millions, and the company put out over 150 personalized responses. Old Spice experienced an 11% sales increase as a result of this amazing campaign.
- Using Famous Faces
In 1993, McDonald’s created a brilliant advertising campaign which featured two iconic basketball super stars, Larry Bird and Michael Jordan. In the ad, Bird and Jordan competed in a fierce hoop battle, each hoping to win the grand prize… a McDonald’s meal. This campaign was so successful that McDonald’s did several remakes of the ad, and went on to feature other famous athletes and sports in future campaigns.
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