The long awaited trade show is finally over. Your booth is packed away, and you’re overwhelmed with potential leads. But don’t let that stack of business cards just sit on your desk. The most important part of a successful trade show is immediately following up with new connections. Here are some tips to make the post-trade show process as smooth as possible.
7 Tips for Trade Show Follow-Ups
- Have a strategy
Come up with a follow-up strategy before the event. Prepare some email templates, so you don’t have to start from scratch after the event is over.
While gathering your leads, take note of the ones with highest priority. This way your most promising leads won’t slip through the cracks and you can reach out to them as soon as possible!
- Take Notes!
A business card isn’t enough. In order to make the most out of every lead, get as much information as you can. It’s so much more than getting names. It’s all about building relationships.
- Connect Online
Make sure your leads know how to connect with you via social media, whether its FaceBook, LinkedIn or Twitter.
- Send Out A General Update
After the trade show, send out an email to everyone who attended the event. Even if they are not high priority leads, it can’t hurt to remind people about your booth and further the relationship.
- Don’t Give Up
In sales, success almost never comes on the first try. You may have to send out several follow up emails before earning the business of your new leads. Keep reminding them of the value of your business!
- And Repeat!
Start looking into future trade shows! It’s always a good idea to book early.
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