A World of Promotional Products
Promotional Products. We see them everywhere. Whether it’s coffee mugs, t-shirts, golf balls, or pens, we often come across logoed items multiple times per day. But why exactly DO we use promotional products in our businesses? A promotional product is an item used to promote a company, service, or product. Examples of the uses of promotional products are incentives, business gifts, awards, golf tournament tee prizes, trade shows, giveaways, and much much more!
Let’s get real with promotional products. Here are 5 statistics:
Fact # 1: Promotional products can boost response rates as much as 75%
– according to a Baylor University study. They are a great incentive in capturing those potential clients.
Fact # 2: The use of a promotional product in conjunction with a sales letter in direct mailings can increase response rates by as much as 50%.
– (PPAI Study) We love tangible gifts. People are more likely to reach out to you after providing a free gift to them.
Fact # 3: Customers who receive promotional products are 14% more willing to provide sales leads than customers who receive nothing.
– (Baylor University Study) Once again, the power of a gift shines through! Studies show we are much more willing to purchase or use services after a promotional item has been given to us.
Fact # 4: 39% of people who received a promotional product could recall the name of the advertiser as long as six months after they received it.
– (A study by Schreber & Associates) This is because items such as ceramic mugs and BIC pens are used daily, and the lifetime of these products can be months to years! The more the name is seen, the more the brand will be recognized.
Fact #5: Customers who received promotional products re-ordered up to 18% sooner than those who received coupons (SMU study).
– Coupons are a great incentive to bringing in current clients, but studies show that giving a client a promotional item will increase the likelihood of their return by a substantial amount.
Friends, the facts are in. Promotional products work and can and WILL work for you and your business! Let Wearable Imaging assist you in branding your business through our promotional products services. We can logo over 800,000 different products! Call our office at (949) 888-7837 or visit our promotional products website for all your promotional needs.