Believe it or not, promotional products are one of the most effective ways to increase your customer base. This is an important fact to know as it is 5-7 times more expensive to attract new customers as it is to retain them. With that being said, here are examples in three different instances you can use promotional products to attract potential new customers:
1. Trade Shows-
Giving something to every single person you see is great, but do you really think a pen with your company logo on it will make an unknowing customer stop in their tracks? Probably not. Instead, make a pre-register/ appointment sign-up available before the event and entice customers to come talk to you with a more expensive promotional give-away for everyone who signs up. You’ll be shocked at how many people will come hear about your company for a free t-shirt.
2. Direct Mail-
We all know response rates to direct mail are dwindling. Well here’s an idea! Entice the recipients to respond by offering a free promotional product with their response. Everyone could use a new coffee mug! Studies show that direct mail sent with the enticement of a promotional product for a response receive a 1.8%-7.3% increased response rate.
Being referred to potential clients is one of the number one ways of increasing business!. However, most existing clients are often hesitant to refer you to potential clients whom they know. Studies show that using promotional products as an incentive to existing customers often lead to a 22% rise in referrals and provide the extra push that your existing clients may need.
Undoubtedly, all of these techniques are tried and true and could benefit your company immensely. Just another reason why the use of promotional products to promote your business to potential new customers will be one of the best decisions you have ever made!
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