Whether you’re a small business just trying to gain a loyal customer base, or a large corporation who has been around for decades, themed promotional products can always be one of your most creative promotional ideas. Here are a few tried and true ideas for hitting a homerun with potential clients:
It doesn’t matter if you live in a densely populated area or not, people love getting something for FREE. Giving away promotional products as a marketing tactic will shine the spotlight on your company.
Finding the crowds:
Summer tends to bring a community to life. Concerts, festivals, picnics, and holiday celebrations are just a few of the many events that summer brings to a community. Take advantage of that. Let your customer base know you will be in attendance at these events representing your company. Become a recognized face within your community will help your company exponentially. Make sure to bring information about your company in the form of flyers, newsletter sign-ups, and promotional products. Make an in-person impact on your customers that cannot be replicated.
Host or sponsor an event:
Show your customers that you want to give back to the community by hosting or sponsoring an event similar to the ones listed above. These kinds of events tend to be much more inexpensive in the summer because of the possibility of using public outdoor space such as parks, beaches, and even parking lots. Unlike in the winter or fall months you may have to rent an indoor event space. Nothing will speak to your customers more than seeing you making an effort to add a positive impact to their community.
What a great idea to use the summertime sunshine to your advantage. Get creative and come up with some of your own fun ideas… Just get out there and do it!